Perhaps most entrepreneurs think only of Investor Relations when they are considering putting their business up for sale. I believe it's a good idea to manage the expectations of potential and actual Investors at all times.
As in face to face interaction - there is only one opportunity to create a first good impression - that is also the case for most organisations. All organisations have Investors and Stakeholders whether they be PLC's Quango's, Public Organisations, Schools, Hospitals and Local Authorities, all of which will have statutory obligations, compliance and Governance issues.
Knowing precisely where responsibilities lie for those in the public sector is critical. For those in the private sectors, its life threatening if you get it wrong. Millions of pounds can be written off a company's value overnight if you don't take Investor Relations seriously.
This is especially true in M&A deals (Mergers & Acquisitions) especially if a large and powerful Investor is hovering in the background.
At this time, the organisation has to move into super control mode to protect the Reputation or its Brand. It's for this reason alone that more and more organisations are starting to take the protection and projection of its Brand seriously. And if required we can help you with that process.
The process of dealing with your core constituents cannot be mastered by a PR Guru - you need the structure and strategy in place first before the PR boys are can really add the value.
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